O'Neill Surf Shop
store interior
shopping fun
t-shirt selection
tshirt artwork

Shopping at the Boardwalk

Souvenirs, Swimsuits, Surfboards and Sunscreen!

Hours may vary.

Boardwalk Marketplace Pop-Up

Boardwalk Marketplace Pop-Up

Support local artists and small businesses at the NEW Boardwalk Marketplace Pop-Up!
May featured vendor is Ben Lomond Farms. Shop a variety of pottery, plants, locally made honey, candles, soaps, and hand-crafted jewelry. Details

On the Colonnade
Fri-Sun in May 11am-6pm
Mon May 31 11am-6pm
Sun Shops Entrance

Sun Shops

Everything you need for a day at the beach. From the most current Santa Cruz inspired beachwear, T-shirts and sweatshirts to stickers and beach supplies.
Phone: (831) 425-8509 x1

Mon-Fri 11am-6pm
Sat-Sun 11am-8pm
O'Neill Surf Shop Entrance

O'Neill Surf Shop

The world-famous surf shop is stocked with surfer favorites. From swimwear, clothing, and sandals, to eye-wear and other beach essentials. Plus a selection of the company's signature wetsuits.
Phone: (831) 459-9230

On the Colonnade
Mon-Fri 10am-5pm
Sat-Sun 10am-7pm
Octopus' Garden Entrance

Octopus' Garden

Santa Cruz inspired clothing, hats, stickers and gifts as well as a wide selection of sunglasses and sundries.
Phone: (831) 425-8509 x1

Near the Haunted Castle
Mon-Fri 11am-6pm
Sat-Sun 11am-8pm
Santa Cruz Threads Entrance

Santa Cruz Threads

Find the best Santa Cruz-inspired gifts and apparel, including Santa Cruz t-shirts, sweatshirts, mugs, stickers, socks and more.

Near Double Shot
Sat 11am-9pm
Sun 11am-8pm

Threads West

Threads West

Now open! Visit Threads West for the sweetest selection of Santa Cruz-themed Merge4 Socks, and more local swag.

Across from Rock & Roll
Sat 11am-9pm
Sun 11am-8pm

Beach Shack

A "one-stop shop" for everyone in the family. The Beach Shack is full of beach necessities from kids' apparel and toys to adult apparel and sunglasses.

Entrance 5
Sat 11am-8pm
Sun 11am-7pm

Santa Cruz Beach Boardwalk

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